darinsmasthead2

Wednesday, December 07, 2005

What are the bloggers saying about us?


Mining the blogosphere for something useful, a little startup company called Umbria has started sending out little automated “spiders” that run through all the blogs and attempt to get information about what consumers are really thinking about products, services, brands, company image, customer service, etc…There are a lot of blogs but not all of them update every day, and many are “cat blogs,” (personal journals).

The story is here

Great idea, but they are charging clients 60k a year for this info. I am pretty sure it could be done much cheaper. And the company they profile has 2 million in revenue, so unless my math is way off---that amounts to about 33 clients paying full price?

I think the number of clients that you could convince that this market research was useful would exponentially increase if you could do it for 1200.00 a year? And would you rather have 30 clients paying 60k or 1700 clients paying a 100 bucks a month?

BTW—if you know how to program a “spider” or how to teach me---this might be an interesting little experiment. Leave me a comment…

3 Comments:

Blogger djobe said...

disregard the bleg for a spider, I found a software company that offers free downloadable spiders...this might be an interesting experiment.

If I can find some time I will see what I can do to unleash my little market research spiders on the planet!

11:13 AM  
Anonymous JW said...

You're quite the entrepreneur. I would think having fewer clients pay more is a better deal. Same money, less work...

11:38 AM  
Blogger djobe said...

Well, diverisification was what I was thinking of...the old "don't have all your egs in one basket" because if you lost 10 customers you would lose 33% of your revenue.

Probably somewhere in the middle, how about 200 clients paying 10k each?

1:09 PM  

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